Manager, SEO and Web Analytics in Boca Raton, FL by Bluegreen Vacations

Date Posted: 6/6/2018

Job Snapshot

Job Description

Purpose:

The Manager, SEO & Web Analytics plays a vital role in the in the Bluegreen Digital Team. As part of the SEO responsibilities, this individual will be expected to provide best practices, innovation and guidance to improve the online reputation of our Company and enhance the searchability and ranking of our digital assets that will drive organic traffic and business growth. As part of the Web Analytics responsibilities, this person will set out the Web Analytics strategy with Google Analytics and Google Tag Manager - leveraging Sitecore analytics - and serve as the web analytics expert to ensure that Bluegreen’s tracking is set up and functioning properly; following best practices. The Manager will work with stakeholders and Product Owners to define key metrics, set up reports, conduct analysis and provide recommendations.

This person will also be responsible for the building and maintenance of internal and external relationships with regards to reputation management, with special regard given to cross-departmental alignment. The scope of responsibilities includes the oversight of all end-to-end SEO management; tactical execution; building site authority; identify content and keyword
opportunities; reporting and analytical insights; social media excellence and content management; link-building and overall site health.

Responsibilities:

• Leads in the development of sophisticated SEO strategies to improve the online reputation of the company, as well as advance business unit objectives
• Builds cross-departmental relationships to ensure alignment company-wide with regards to our social media/ORM strategy, as well as manage outside ORM vendor relationships
• Works closely with internal ORM group to assist in the smooth implementation of content initiatives and digital marketing campaigns across all digital assets and social media
• Keeps pace with SEO, search engine and internet marketing trends and developments and report changes as needed
• Attends key campaign meetings and positioning yourself as one of the team authorities - asking the right questions, providing answers and translating meeting outcomes into actionable next steps
• Mentoring and leadership of SEO and Web Analytics Analysts
• Maintains an in-depth understanding of Bluegreen's marketplace, with particular emphasis on all new and emerging digital initiatives.
• Develops a high level of SEO & Social Media marketing expertise
• Collaborates with internal and external teams to ensure content development is in line with SEO best practices
• Supports the Digital Product Teams with expertise in analytics tagging and tracking: GA/GTM
• Works in an Agile SCRUM environment with Product Managers, Designer, and Developers to improve our tracking and analytical infrastructure
• Turns large volumes of data into simple business insights

“We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.”