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Digital Marketing - SEO Analyst in Boca Raton, FL by Bluegreen Vacations

Date Posted: 12/3/2018

Job Snapshot

Job Description

Purpose:

The SEO Analyst is responsible for conceptualization, coordination and execution of SEO tactics, focusing on improving search engine optimization for all Bluegreen web properties. Responsibilities will include: Online Reputation Management, Search Engine Optimization, Organic Keyword Strategies, Content Production and Syndication, Links Building, Web Analytics and Website Audits.

Responsibilities:

• Collaborates the optimization of Bluegreen web properties to improve search engine visibility.
• Developments keyword strategies, content production and content syndications.
• Engages in the planning, implementation, monitoring, optimization, analysis, and reporting stages of Bluegreen’s web presence.
• Audits published content for Search Engine Optimization compliance.
• Works with Marketing, Creative, IT and other teams on SEO best practices and development/implementation projects.
• Collaborates with SEO vendors to coordinate and communicate project initiatives, successfully executing the Company’s digital marketing strategy.
• Maintains expertise in SEO, Search Engine ranking algorithms and ranking factors.
• Conducts competitive research and shares findings.
• Leverages multiple sources of data to create dashboards and reports with actionable insights.
• Performs daily online reputation management tasks.

“We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.”

Job Requirements

• Bachelor’s Degree in Marketing or related field
• 2 years in SEO / Search Engine Marketing, keyword research, backlink analysis, competitive SEO analysis and content writing
• Experience with online brand reputation management. Experience working with CMS and building/administering content in CMS environments.
• Strong understanding and knowledge of Google Analytics, Google data studio and tracking implementation via Google Tag Manager including experience reviewing campaign performance results.
• Sound technical understanding of how search engines, web servers and user agents work.
• Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools and technologies.
• Understanding of HTML/CSS/JavaScript is a plus.
• Proficiency in MSOffice Suite.
• A solid knowledge of the search engine crawling and indexing process, while understanding the importance of XML sitemaps, robots.txt files and 301 redirects to those processes.
• Excellent verbal and written communication skills to work with cross-functional teams to ensure implementation of SEO projects.
• Innovative and creative thinker that can see and develop “out of box” solutions. Ability to strategically and analytically discern insight from quantitative and qualitative data.
• Ability to multitask, prioritize, and perform under tight deadlines.

Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW