SEO Analyst in Boca Raton, FL by Bluegreen Vacations

Date Posted: 10/3/2018

Job Snapshot

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Job Description


The SEO Analyst is responsible for conceptualization, coordination and execution of SEO tactics, focusing on improving search engine optimization for all Bluegreen web properties. Responsibilities will include: Online Reputation Management, Search Engine Optimization, Organic Keyword Strategies, Content Production and Syndication, Links Building, Web Analytics and Website Audits.


• Collaborates the optimization of Bluegreen web properties to improve search engine visibility.
• Developments keyword strategies, content production and content syndications.
• Engages in the planning, implementation, monitoring, optimization, analysis, and reporting stages of Bluegreen’s web presence.
• Audits published content for Search Engine Optimization compliance.
• Works with Marketing, Creative, IT and other teams on SEO best practices and development/implementation projects.
• Collaborates with SEO vendors to coordinate and communicate project initiatives, successfully executing the Company’s digital marketing strategy.
• Maintains expertise in SEO, Search Engine ranking algorithms and ranking factors.
• Conducts competitive research and shares findings.
• Leverages multiple sources of data to create dashboards and reports with actionable insights.
• Performs daily online reputation management tasks.

“We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.”

Job Requirements

• Bachelor’s Degree in Marketing or related field
• 2 years in SEO / Search Engine Marketing, keyword research, backlink analysis, competitive SEO analysis and content writing
• Experience with online brand reputation management. Experience working with CMS and building/administering content in CMS environments.
• Strong understanding and knowledge of Google Analytics, Google data studio and tracking implementation via Google Tag Manager including experience reviewing campaign performance results.
• Sound technical understanding of how search engines, web servers and user agents work.
• Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools and technologies.
• Understanding of HTML/CSS/JavaScript is a plus.
• Proficiency in MSOffice Suite.
• A solid knowledge of the search engine crawling and indexing process, while understanding the importance of XML sitemaps, robots.txt files and 301 redirects to those processes.
• Excellent verbal and written communication skills to work with cross-functional teams to ensure implementation of SEO projects.
• Innovative and creative thinker that can see and develop “out of box” solutions. Ability to strategically and analytically discern insight from quantitative and qualitative data.
• Ability to multitask, prioritize, and perform under tight deadlines.