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Marketing Data Analyst in Boca Raton, FL by Bluegreen Vacations

Date Posted: 11/28/2018

Job Snapshot

Job Description

Purpose:

The Marketing Data Analyst is responsible for the in-depth reporting and analysis on marketing activities and sales attribution in support of company revenue goals.

Responsibilities:

• Compiles historical results, current activity measurements, and results projection including dashboards, funnel reporting and analysis, interpretations and recommendations based on results.
• Creates suggestions for A/B testing methods to drive results, and weekly/monthly/quarterly annual reports to multiple levels of management.
• Drives lead scoring and qualification initiatives.
• Ensures sales attribution is accurately captured in marketing systems.
• Measures marketing ROI, reporting and accountability.
• Analyzes marketing automation/CRM/BI/legacy system data.
• Supports company initiatives where deep data and analytical knowledge is required.
• Interfaces with internal/external partners (I.T., vendors, etc.)
• Takes on other related projects as necessary.

“We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.”

Job Requirements

• Must have Bachelor’s degree- preferably in Computer Information Systems, Marketing, or Business Administration. • At least 3 years of hands on experience working with large database systems. • At least 3 years experience writing and developing SQL code. • Prior experience using report building tools (Business Objects, Microstrategies, etc.) is strongly preferred. • Prior experience with marketing automation, CRM or other SaaS based tools is strongly preferred. Certification in marketing automation, CRM and/or database platforms is preferred. • Must be very analytical and understand how to perform complex data mining exercises across disparate database systems, formulate recommendations and present results to business users. • Must be able to work independently. • Must have excellent verbal and written communication, interpersonal, project management and decision making skills. • Must have the ability to meet deadlines and handle multiple priorities. • Must be proficient with MS Office Suite. ~UP

Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members.  Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool.  We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW