Email Coder-Developer in Boca Raton, FL by Bluegreen Vacations

Date Posted: 10/3/2018

Job Snapshot

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Job Description


The Email Developer/Coder is responsible for the HTML coding, building and testing of customer-facing dynamic email communications, landing pages and forms within Salesforce Marketing Cloud.


• Uses CSS, HTML and AMP script to develop, code and test highly dynamic and mobile responsive emails, landing pages and forms within Salesforce Marketing Cloud.
• Utilizes Litmus to test, track and report on email rendering across multiple email clients, platforms and devices to ensure final email versions are flawless.
• Employs link tagging for Google Analytics and Salesforce Marketing Cloud.
• Develops standard wireframes, HTML templates and/or modules that can be replicated across multiple campaigns for efficiency.
• Codes highly dynamic API triggered emails.
• Maintains adherence to internal brand guidelines established for logos, imagery, content, styling, etc.
• Serves as the point-of-contact for the Marketing Campaign Managers within the department for all email campaign, landing page and/or form build-outs.
• Works closely with Marketing Campaign Managers to ensure on-time deliverables, including the communication of status, complications, developments and next steps.
• Utilizes knowledge and research of current email best practices to make suggestions for the optimization of design, layout, messaging and deliverability.
• Setups A/B testing content for emails and/or landing pages.
• Maintains digital email and landing page archive libraries by individual marketing program and/or campaign.

“We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.”

Job Requirements

Bachelor’s degree (B.S.) in related field or equivalent; 2-4+ years in related experience, or equivalent combination of education and experience.

2+ years hands-on email and landing page coding/production experience
Experience with enterprise email technology (Aprimo/Teradata, Responsys/Oracle, Salesforce Marketing Cloud/ExactTarget, BlueHornet, Silverpop, Strongmail, etc.) preferred.
Fluency in HTML/CSS – proficiency in responsive email and langing page design; must understand cross-browser and front-end development issues.
Knowledge of CAN-SPAM and e-mail regulatory compliance.
Understanding of email design and delivery issues within various platforms.
Knowledge of SQL, AMPscript, Javascript, Bootstrap and/or FreeMarker is a plus.
Very high attention to detail.
Excellent written and oral communication skills.
Strong organizational, time-management and problem-solving skills.
Versatility, flexibility and a willingness to work within constantly changing priorities.
Ability to multitask complex projects with general direction.
Proven ability to meet deadlines with effectiveness and efficiency.