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Assistant Director of Marketing in Myrtle Beach, SC by Bluegreen Vacations

Date Posted: 3/8/2019

Job Snapshot

Job Description


To build bench strength for marketing organization through a strategic and disciplined “Director In Training” program to expose qualified managers to all facets of the business in a fast-paced accelerated learning environment. Is responsible for overseeing the day to day activities of the Marketing department as well as all Marketing Administrative Operations in the DOMs absence. Must be able to drive production for all Marketing programs (OPC, Vendors, owners, samplers, renters and exchangers).


• Assists with hiring, firing, recruiting, training, and development of staff; conduct performance appraisals, counseling, and coaching sessions as directed; handle disciplinary action and/or terminations for all site Marketing Staff at the direction of the DOM.
• Manage representative performance standards
• Design programs for DOM approval to increase tour flow during off season months
• Assists in ensuring site penetration is above approved levels without generating guest complaints
• Maintain tour cost below approved or budgeted levels
• Attend weekly meetings with all associates to address procedures, policies, issues, and programs
• Ensure reports are submitted by set deadline
• Maintain 100% Owner/Guest satisfaction by ensuring guest concerns are heard and needs are met
• Negotiate local voucher/premium contracts
• Assists in the Management of Sales Front Desk and Marketing Admin Personnel, includes ensuring daily, weekly and monthly reporting is accurate from both a Concierge and Financial standpoint
• Ensure Premium Inventory is kept secure, properly tracked and accounted for daily. Manage premium inventory levels to accommodate tour flow and review and approve monthly prepaid inventory accounting schedule.
• Assist in the recruiting, training and scheduling all Sales Front Desk and In-House Associates
• Develop ability to conduct an In-depth analysis of the financial reports and understanding of cost / production relationships as it relates to key measurements (cost per tour, APG’s, Marketing %’s , etc.)
• Daily, weekly and monthly review and monitoring of all program reports and performance results
• Assist in the development of systematic follow-up on action plans for improvements
• Thorough understanding and adherence to administrative policies and procedures designed to drive efficiency, organization and professionalism
• Daily communication with outside vendors that support region’s tour flow
• Assist in the ongoing Organized training initiatives for managers and associates as needed.

Job Requirements

• High School Diploma or equivalent
• 3-5 years’ timeshare, management and customer service experience
• Concierge, web based reporting and basic check-in procedures. Customer service and quality fundamentals. MS Office.
• Recognizable leadership skills and business acumen and a strong desire for growth. Detail-oriented with strong analytical and problem solving skills, ability to think strategically and analyze information timely and accurately, excellent communication skills to deal effectively with all levels of the organization.

We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.