Site Marketing Leader - Panama City, FL in Panama City Beach, FL by Bluegreen Vacations

Date Posted: 11/8/2022

Job Snapshot

Job Description


***EXCITING NEWS*** Bluegreen Vacations has officially acquired a beautiful bayfront property in Panama City Beach. This will be our first Club Resort in this Florida west coast vacation destination.

We are seeking a Site Marketing Leader to head up this new acquisition! This leader will be responsible for planning and implementing timeshare marketing activities for our Panama City area operation, so as to maintain and develop our company’s volume of profit in accordance with agreed upon policies, business rules, and budgetary guidelines.


  • Lead Panama City area marketing teams in to meet and exceed targeted performance metrics
  • Recruit, train, manage, and evaluate all direct reporting staff utilizing company approved minimum standards.
  • P&L responsibility for Panama City area marketing operations.
  • Plan and carry out direct marketing (mail, teleservices, referrals, owners, web) to agreed budgets.
  • Plan and implement Face-To-Face (FTF) marketing strategy including: Business to Business; Events; Shows; Festival; Expos; OPC.
  • Analyze and interpret financial statistics and other data and produce relevant strategies.
  • Monitor and report on marketing activities and provide management information.
  • Measure and report on organizational and marketing plans and achievements within agreed formats and timescales.
  • Evaluate the profitability of multiple marketing programs and change or replace as required based on company approved minimum standards.
  • Launch and implement new marketing plans as directed.
  • Identify, contract, and manage external vendors and tour generators.
  • Develop and create offers for marketing into identified markets.
  • Maintain and develop corporate image and reputation.
  • Protect and develop the company’s brands via suitable PR activities and intellectual property management.
  • Plan and manage internal communications and awareness of corporate direction, mission, aims and activities.
  • Execute the responsibilities of a company director according to lawful and ethical standards, as referenced in policy manuals.


  • High school diploma or equivalent; college degree preferred.
  • 3-5 years management experience, with 5-7 years of experience in the timeshare or vacation club industry, specifically in marketing
  • Start Up experience a plus
  • Customer service and quality fundamentals.
  • Must have proven track record of producing timeshare guest tours, meeting volume goals within budgeted time and cost parameters.
  • Excellent organizational and follow-through skills.
  • Detail-oriented with strong Analytical and problem-solving skills, strong ability to think strategically and analyze information timely and accurately, strong interpersonal communications skills to deal effectively with all levels of the organization.

Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW

At Bluegreen Vacations, the health, safety and wellbeing of our associates, owners and guests are a top priority. In order to comply with state and local COVID-19 mandates, and in alignment with the most recent CDC guidelines, we have implemented various safety protocols within our operations, such as wearing masks and conducting temperature checks and health screenings for our associates. We promote fresh air and good hygiene, take great care to properly clean and sanitize our facilities, and offer associate benefits such as paid vacation and sick time, and paid time off to get your COVID-19 vaccine. We are all in this together!

Other details

  • Job Family : Sales, Marketing & Product Management Leadership
  • Job Function : None
  • Pay Type : Salary