Partnership Marketing Associate in Wisconsin Dells, WI by Bluegreen Vacations

Date Posted: 2/13/2020

Job Snapshot

Job Description

The Partnership Marketing Associate manages a portfolio of partnership marketing programs across Christmas Mountain Village retail brands and guest services (Ski, Dinning, and Golf). Your experience in B2B and B2B2C Account Management and Business Development will optimize current partnerships to improve ROI by demonstrating how CMV's value proposition can improve our partners' business plans and identify new partnership opportunities.

Your objective will be to develop and strengthen relationships with new and existing marketing partnerships in driving sustainable financial growth and boosting conversion of sales.

What you will contribute:

Relationship Management

You will have strategic and creative abilities in building sustainable executive-level relationships and lasting profitable partnerships. Continually assess the current marketing programs, the evolution of the Hospitality industry, and development efforts to improve business results. Your ability to work proactively with partners to identify mutually beneficial opportunities, and you get to our partners resolutions before they get to us! You are a facilitator of collaboration and influence obtain insight and achieve superior results.

Project Management

You will manage and develop a strategy focusing on the execution of numerous marketing programs. You ensure that revenue and margin targets are achieved through effective planning, strategy, and implementation. You manage products and marketing (collateral) assets to maximize conversion results. You coordinate and are a conduit with Finance to fulfill contractual obligations, and approve marketing spend within all Guest Services.

Prospecting, Negotiating, and Closing New Deals, Renewals, and Responding to RFPs

You ensure all existing contracts are renewed, seek new business within your assigned categories, and continue to articulate CMV's value proposition to stimulate growth within your existing portfolio. You research and develop an in-depth understanding of your prospects' marketing capabilities, industries, demographics, and psychographics of their member base. You are sales minded strategic and analytical negotiation that can grow incremental orders and revenue through innovative marketing partnerships. You set clear objectives and hold collaborators and self-accountable. Communicate program activities and results to all stakeholders within the organization.

Reporting and Analytics

You will monitor and optimize the performance of your marketing programs leveraging data both provided to you and that you will analyze (ad hoc reports) assessing appropriate KPIs, daily, weekly, monthly, and quarterly. You perform analysis to highlight trends and make data-driven insights on program financials, including order growth, revenue, and margin optimization, marketing expense forecasting, billing, and account reconciliations. Ability to dig into data; uncover opportunities to grow the business, and collaborate with internal partners (Finance, and Guest Services) on a strategic plan. You optimize promotions and marketing collateral (creative, copy, offers) through A/B testing.

Presentation and Communication

You will lead and facilitate partner meetings, pitches, and account reviews, lead internal project status meetings, and with critical partnerships maintain scheduling of daily touch bases. You effectively communicate with Guest Services, Creative, and Web Operations to ensure program set up, execution, and merchandise inventories for promotions.

Knowledge, Skills, and Abilities:

  • Bachelor's Degree, 2+ years relationship management, sales, or marketing experience required
  • Minimum of 2 years of experience managing a portfolio of accounts experience in B2B and B2B2C Account Management & Business Development (Marketing sales experience preferred)
  • Strong analytical skills; experience reviewing campaign performance and recommendations for future action
  • Understanding of the technology and operational requirements of running online campaigns
  • Experience with site analytics required technologies; Google Analytics
  • Proficient computer skills in MS Office including Word and Excel
  • Architect of finding resolutions in a fast-paced environment and experience with seasonality preferred
  • Outstanding communication and relationship management skillsp

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