Marketing Campaign Manager in Boca Raton, FL by Bluegreen Vacations

Date Posted: 7/27/2021

Job Snapshot

Job Description

Purpose:
 

This position is responsible for developing, coordinating, executing and tracking company marketing campaigns through the use of our marketing automation platform.
 

Responsibilities:
 

• Interface with Marketing Business Units to gather requirements for overall campaign strategies.

• Manage all operational aspects of campaign setup in marketing automation including:

• Developing the end-to-end campaign flow

• Developing the required data sets and segmentations

• Designing the campaign and customer lists

• Directing email creative production as needed

• Developing triggered dialogs as necessary

• Directing campaign testing and Q/A

• Designing report requirements

• Responsible for overall campaign sign-off and launch schedule

• Work with campaign analyst to provide timely, in-depth analysis and reporting on program performance; manage campaign performance to overall project ROI targets.

• Serve as a thought partner for direct marketing contact strategy; including list sourcing recommendations, creation of test/control design, analysis and application of best practices to email and other direct marketing campaigns.

• Collaborate with marketing team to develop new programs to increase customer retention & consumption and recommend changes to existing programs to optimize performance.

• Ensure that rapid testing and learning is conducted in a systematic way to promote critical breakthroughs.

• Coordinate with marketing, channel and operational managers to ensure campaigns are consistent with a customer-centric strategy & channel capabilities.

• Support other ad hoc programs, as required
 

Requirements:
 

• Must have Bachelor’s degree- preferably in Marketing or Business Administration

• Prior experience with campaign strategy, development and deployment.

• Prior experience in email, direct mail, digital and text based marketing. Prior experience working in a relational database environment [s preferred. Prior experience leading cross functional teams.

• Prior exposure to CRM platforms is preferred.

• Must be proficient with MS Office Suite. PowerPoint and Excel especially

• Strong understanding of the full marketing mix; special consideration will be given to candidates with broad experience that can move beyond a core expertise.


Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW  

Other details

  • Job Family Advertising & Marketing Communications
  • Job Function Merit Only
  • Pay Type Salary
  • Employment Indicator Regular
  • Required Education Bachelor’s Degree
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  • Boca Raton, FL, USA