Email Coder-Developer in Boca Raton, FL by Bluegreen Vacations

Date Posted: 10/7/2019

Job Snapshot

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Job Description


The Email Developer/Coder is responsible for the HTML coding, building and testing of customer-facing dynamic email communications, landing pages and forms within Salesforce Marketing Cloud.


• Uses CSS, HTML and AMP script to develop, code and test highly dynamic and mobile responsive emails, landing pages and forms within Salesforce Marketing Cloud.
• Utilizes Litmus to test, track and report on email rendering across multiple email clients, platforms and devices to ensure final email versions are flawless.
• Employs link tagging for Google Analytics and Salesforce Marketing Cloud.
• Develops standard wireframes, HTML templates and/or modules that can be replicated across multiple campaigns for efficiency.
• Codes highly dynamic API triggered emails.
• Maintains adherence to internal brand guidelines established for logos, imagery, content, styling, etc.
• Serves as the point-of-contact for the Marketing Campaign Managers within the department for all email campaign, landing page and/or form build-outs.
• Works closely with Marketing Campaign Managers to ensure on-time deliverables, including the communication of status, complications, developments and next steps.
• Utilizes knowledge and research of current email best practices to make suggestions for the optimization of design, layout, messaging and deliverability.
• Setups A/B testing content for emails and/or landing pages.
• Maintains digital email and landing page archive libraries by individual marketing program and/or campaign.

“We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test.”

Job Requirements

Bachelor’s degree (B.S.) in related field or equivalent; 2-4+ years in related experience, or equivalent combination of education and experience.

2+ years hands-on email and landing page coding/production experience
Experience with enterprise email technology (Aprimo/Teradata, Responsys/Oracle, Salesforce Marketing Cloud/ExactTarget, BlueHornet, Silverpop, Strongmail, etc.) preferred.
Fluency in HTML/CSS – proficiency in responsive email and landing page design; must understand cross-browser and front-end development issues.
Knowledge of CAN-SPAM and e-mail regulatory compliance.
Understanding of email design and delivery issues within various platforms.
Knowledge of SQL, AMPscript, Javascript, Bootstrap and/or FreeMarker is a plus.
Very high attention to detail.
Excellent written and oral communication skills.
Strong organizational, time-management and problem-solving skills.
Versatility, flexibility and a willingness to work within constantly changing priorities.
Ability to multitask complex projects with general direction.
Proven ability to meet deadlines with effectiveness and efficiency.

Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW