Content Writer in Boca Raton, FL by Bluegreen Vacations

Date Posted: 6/24/2022

Job Snapshot

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Job Description


The Content Writer works independently and as part of the Campaign Management team to increase response and engagement by spearheading the development and editing of benefit-oriented, response-driven content in all its forms. The Content Writer attends brainstorm meetings relative to the development of new campaigns and/or marketing strategies and writes and edits supporting content. They conceptualize original and data-driven story ideas for digital mediums, while working with the Campaign Management team to refine, research and review these concepts. The Content Writer is an in-house resource that will partner with internal Creative Marketing copywriting team for grammar, spelling, punctuation, word usage, themes and brand writing style.


  • Conceptualizes, drafts and reviews benefit-oriented marketing content across a range of channels, including emails, landing pages, microsites, SMS/text messaging and more.
  • Multitask various marketing campaign content initiatives in an effective and efficient manner, with adherence to deadlines.
  • Tailor messaging for various target markets to achieve meaningful engagement while protecting our core brand.
  • Manage a portfolio of campaign content assets to ensure our brand messaging is available, current and on-point.
  • Remain informed of new marketing technologies and trends and how they can impact our efforts across multiple communication platforms.
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
  • Cater marketing content variation to A/B testing initiatives when necessary.
  • Proofread marketing content for errors and inconsistencies to maintain high-quality standards.
  • Edit and polish existing marketing content to improve readability and capture the attention of the target audience.
  • Partner with internal Creative Marketing copywriting team to maintain consistency with Style Guide and Bluegreen Vacations voice, as well as ensure overall clarity and effectiveness of content.
  • Develop powerful content that communicates the right information at the right time per marketing channel as assigned, as well as inspires, influences, and grows customer response.
  • Assist in monitoring and analyzing the performance of key performance indicators (KPIs) to offer suggestions for overall marketing campaign improvement relative to content.


  • 5-7+ years marketing copywriting experience.
  • Copywriting experience to include direct marketing/advertising web content,
  • web marketing (email, landing pages) and copyediting/proofreading.
  • Experience with SEO content writing and social media writing.
  • Prior exposure to CRM platforms is a plus.
  • Solid understanding of marketing writing concepts including proven experience
  • with benefits-driving, action-oriented copy, ability to adapt to brand voice and
  • champion its use across all mediums, forward-thinker who possesses a deep
  • understanding of motivators of common consumer behavior.
  • Proven record of excellent writing demonstrated in a professional portfolio.
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
  • Proficiency in written and verbal communications.
  • Should be flexible, patient, and diligent and have good communication skills.
  • Needs good time management skills, including prioritizing, scheduling, and adapting as necessary.
  • Proven ability to work effectively within a diverse team environment.

EOE Statement

Our goal is to improve the quality of work/life by providing equal employment opportunities for all candidates and team members. Bluegreen Vacations Corporation believes that diversity and inclusion is critical to our success, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. We are a drug-free workplace, and if offered employment, candidate must be willing to submit to a background check/drug test. EOE/DFW

At Bluegreen Vacations, the health, safety and wellbeing of our associates, owners and guests are a top priority. We promote fresh air and good hygiene, take great care to properly clean and sanitize our facilities, and offer associate benefits such as paid vacation and sick time, and paid time off to get your COVID-19 vaccine. We are all in this together!

Other details

  • Job Family : Advertising & Marketing Communications
  • Job Function : Merit Only
  • Pay Type : Salary