Bluegreen Vacations is one of the nation's leading vacation and leisure companies. We are the official Vacation Ownership provider for Bass Pro Shops®, Cabela’s®, Choice Hotels® and Nascar®.
We are looking for an experienced, enthusiastic, results driven Vice President of Retail Marketing that will lead our South Retail Marketing Business Unit overseeing locations in Georgia, Florida, Alabama, and Louisiana. Thorough understanding of the Timeshare/Vacation Ownership Industry matched with critical thinking, strategic planning abilities and strong team building are essential.
This role will report to the VP of Marketing, South Business Unit, and will work to identify areas of improvement and implement processes and best practices to drive consistent results.
A key responsibility of the Vice President of Retail Marketing will be to build and retain a strong regional leadership team. This role will support multiple Area Directors and together, will work to work to identify areas of improvement and implement processes and best practices to maximize package sales and revenue. The ability for this leader to attract and retain top talent is a must in addition to effectively training and motivating all Retail Marketing Leaders.
This job will be based in Orlando, FL.
Specific Duties, Activities and Responsibilities
- Review, develop and implement marketing strategies designed to bring in desirable business and outcomes
- Leverage existing relationships as well as develop new ones
- Maintain vendor relations and negotiate when needed
- Create and foster a high level of synergies with Sales and Marketing Partners
- Monitor results and profitability, course correcting as appropriate
- Understand all market analytics contributing not only to buyer behavior but also to potential candidate behavior
- Recommend new strategies and ways to leverage existing channels to grow the business
- Evaluate and report on the effectiveness of the retail marketing campaigns and strategies
- Develop and manage the budget for designated areas of responsibility
- Provide the leadership necessary to ensure the creation and execution of professional development programs designed to educate and grow a strong bench of retail marketing leaders
- Create a positive work environment by maintaining the highest level of ethics and integrity consistent with corporate values
- Maintain and develop corporate image and reputation; protect and develop the company’s brands via suitable PR activities and intellectual property management
- Travel up to 75%
Requirements
- Bachelor’s Degree or Equivalent experience required
- 10 years progressive of sales and marketing experience with a minimum of 3-5 years Director level management experience
- Experience managing multiple remote associates preferred
- Knowledge and understanding of the timeshare industry, OPC marketing or telemarketing sales strongly preferred
- Adept at using technology; working knowledge of MS Office Suite
- Proven leadership track record in guiding direct and indirect reports towards desired outcomes, setting high performance standards and delivering quality service
- Exceptional written and verbal communication skills, presentation, and public speaking skills
- Visionary leadership style
- Strong analytical, diagnostic, and problem-solving skills
- Excellent organizational and strategic planning skills
- Proven relationship building and consultative strengths; establish and maintain customer relationships and build trust and respect by consistently meeting and exceeding expectations
- Experience managing multiple projects, issues, and deadlines
- Experience effectively coaching others through complex, difficult and emotional issues
- Experience developing and sustaining relationships across multiple levels of the Company
- Highly collaborative, innovative, and creative in approaching and accomplishing all work
Bluegreen Vacations offers a range of health and wellness benefits to associates who work 30 or more hours per week to support you throughout your career with us. Our benefits include:
- Medical
- Dental
- Vision
- HSA, FSA
- Life and accident coverage
- Disability
- Wellness program
- Employee Assistance Program
- Paid time off within the first year of employment
- Parental leave
