Job: Corp Marketing - Marketing Manager

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Posted: 05/18/2017

Job Status: Full Time

Job Reference #: 17-0514

Job Description

Requisition Number17-0514
Post Date5/17/2017
TitleCorp Marketing - Marketing Manager
Position TypeFull Time
Work HoursGENERAL - M-F 8:30a-5:30p
CityBoca Raton
StateFL
DescriptionPosition Summary:
The Manager, Marketing's role is to manage and evolve the sales support marketing materials and technology for the Retail Marketing department sales teams, as well as oversee and direct the social collaboration technology community (Circles) using a working knowledge of the Retail Marketing department. The role requires sales team administrative marketing support daily to the sales teams, sweepstakes creative and prize management, social collaboration website management, technology project manager, as well as source coding to support the sales teams. Also, manages the marketing Coordinator(s) within the department.

Responsibilities:
Creative and Promotional Project Management
Manages and executes the creative and promotional projects related to the Retail Marketing strategy and works in conjunction with Creative Marketing to coordinate all strategies, communication and timelines between the departments. Consisting of, but not limited to:
- Marketing, sweepstakes, promotional and sales support collateral
- Creative designs for sales booths and storefronts
- Uniform design
- Postal customer communications
- Special promotional projects
- Annual Awards
- Presentations and Decks
- Technology-based projects
Manages the marketing collateral inventory and collateral orders from the sales teams.
Manages the creative relationships with vendors and partners to keep the marketing in line with their strategies and approvals.
Works with the Legal department to ensure that creative projects contain the proper local, state and federal approved verbiage and align with company policies and standards.
Serves as a liaison for communicating the launch of new marketing collateral materials and promotions to the corporate and field management teams, and will, therefore, be able to address any questions and/or concerns regarding their details in a timely and effective manner.
Manages the sweepstakes and prizes for the department
- Manages the Creative project and Legal registration and approval processes for the various annual
sweepstakes marketing collateral and prizes.
- Determines sweepstakes prizes with leadership and partners.
- Schedules and supervises the sweepstakes winner award processes.
- Works with the Service Center department to contact potential prize winners.
- Works with prize winners, Legal and Accounting to process winner paperwork and award prizes.
- Directs the sweepstakes winner presentations and photo shoots with partners and vendors.
Creates cohesive training materials when necessary for the field sales staff when new systems/processes, promotions and/or collateral are tested and rolled out nationwide.
Sales Team Administrative Marketing Support
Manages training of marketing offers, collateral, and sweepstakes for the sales teams.
Directs the business report information to the sales teams.
Oversees the sweepstakes lead generation national shipments and tracking.
Manages the point of sale gift card orders for all sales teams.
Generates business metrics reporting, as needed.
Compiles and ships out packages containing necessary sales team promotional items, training guides, etc.
Sales Administration and Source Coding
Works with the Coding department to develop and manage the source and market codes for new Retail Marketing programs, locations, products, promotions and offers.
Works with leadership and the national Directors of Marketing to determine promotional offer details per vacation destination.
Manages source coding reference guides for promotional offers, sales locations and sweepstakes.
Updates the promotional offers within certain content management systems.
Manages the communication of the sales strategies of the department to the sales teams and other impacted departments.
Community Management
Oversees all technical and system administration aspects of the community. This includes working with the community platform vendor to address, resolve and communicate any issues related to the features and functionality of the community.
Provides technical support to community members.
Manages and troubleshoots regular platform upgrades.
Coordinates with other department managers to ensure successful communication and content management.
Communicates and promotes new community features or procedures to community members.
Manages the user base using HR reporting to manually activate/terminate.
Manages user permissions based on user position and level of access.
Creates and curates the weekly e-newsletter collaborating with users and leadership for content
Creates/manages the moderation and terms of use policies.
Monitors discussions, responds in a timely fashion where appropriate (or ensures relevant responders are "nudged" to respond).
Alerts appropriate department managers as issues arise and work with them to resolve issues.
Develops and maintains community training resources, guidelines and policies.
Monitors and measures the success of community engagement and provides reports for leadership.
Point of Sale System Management
Point person for all technology updates to point of sale system relevant to Retail Marketing, Digital Marketing and the Service Center departments.
Working knowledge of all departments use of point of sale system to manage the technology updates and notify impacted departments of changes.
Manages the point of sale system content for Retail Marketing department to remain in line with current sales promotions and legal language (offer details, acceptance forms, sales locations).
Creates and disseminates training documentation on the point of sale system and related updates Department IT Project Management
Manages the technology work orders for the department.
Reviews and approved the Business Requirement documentation for each work order.
Leads the technology User Acceptance Testing prior to each production release.
Responsible for the technology production testing the morning of each production release.
Trains impacted staff on the updates for each release.

"We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test."

RequirementsMinimum Requirements:

Bachelor's Degree in Marketing, Communications or related field.
3+ years of work experience in marketing and managing online communities.
Experience with Jive Software or similar social collaboration technology
desired.
Proficient in Excel, PowerPoint, Word and Adobe Professional software.
Knowledge of FileMaker Pro is a plus.

Self-starter with the ability to work and make decisions in a fast-paced, dynamic environment.
Highly detail-oriented and analytical Strong written and verbal communication skills with an ability to effectively communicate with all levels of employees.
Strong project management experience.
Understand the use of the point of sale and departmental technologies.
Understand the value and use of social collaboration and skilled at encouraging adoption among users.
Strong understanding of technology with a passion for social and digital media.
Background in site analytics and reporting on key metrics.
Executive presence with experience working with senior leadership.
Ability to be a teacher and educator to both users and non-users of the online community.
Strong customer service and proven track record making sound decisions.
Ability to manage multiple tasks and prioritize between key deliverables.

Ability to travel up to 25%

Application Instructions

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